Our Blog2021-09-10T06:56:32-04:00

GENerally Speaking: Marketing for the Life Sciences Industry

Clicks Aren’t Facts: Putting “Gut” and “Feeling” Back into Marketing Decision Making

This should have been a podcast. My interview for GEN’s first Life Science Marketing Blog post with John Pantlind, Media Director at advertising agency HDMZ (Chicago), turned into a wide-ranging conversation about whether blind reliance on measurability in digital marketing is the wisest path to campaign success. Starting off a new year, I wondered how a respected agency like HDMZ advised its clients to set strategic marketing goals in this age of down-to-the-nub KPIs and precise digital measurability. How were marketers balancing clicks and leads with less tangible...